Independent brand identity designer for robotics, deep-tech and industrial companies. He designs visual identities, brand guidelines, product documentation, print and exhibition materials for clients from early-stage tech startups to industrial leaders.

Over 10 years he has built more than 25 brands for technology companies. His recent work includes collaborations with ICON, the Austin construction-technology company, and Standard Bots, the New York industrial robotics maker.

He treats a brand as a long-term system: one clear idea at its core and a set of rules that let it grow with the product, the team and the market. Teams keep him close after launch, because he is the partner they can hand the next challenge to, from a trade show to a product manual, and trust that it lands in the spirit of the brand.

Before working with large tech brands, he spent years as a startup designer, building identities for B2B and B2C companies, from supplements and packaged goods to SaaS, AI and crypto. He studied sociology and marketing at Karazin National University, and his work has been published in the LogoLounge book several times.